Welcome to the Hive, Passage Health Inc..
Bill, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Passage Health Inc. is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US ABA practice mapped, the ~3,000 that look like your best-fit customers, and three campaigns we'd run for Passage Health in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Passage Health Inc..
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a fragmented market of owner-operators, purchase triggered by growth events, and a founder-led team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 2,100 to 3,500 more of your best customers?
You already have the dream ones: the ABA clinics that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 2,100 to 3,500 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a ABA clinic.
Every US ABA practice sits in Google's business directory and state ABA licensing boards, with owner names, locations, and staff counts. We build the list from that, enrich the buyers, and time the sends to credentialing and hiring cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 14,000 US ABA practices and reach out the moment the right signal shows up, so Passage Health is the first name a clinical director thinks of when practice management comes up.
- New practice license filedState ABA licensing boards. A BCBA-owned startup needs software from day one.
- Rapid RBT or BCBA hiringJob boards. Five or more open roles means scheduling by spreadsheet just broke.
- New location openedGoogle Maps and state registries. A second or third site multiplies scheduling and billing complexity.
- New payer credentialedState Medicaid provider directories. A new in-network contract means new billing rules to manage.
- PE-backed roll-up acquisitionM&A press releases. Acquired practices get standardized on one platform fast.
- Conference attendee rostersABAI, CASP, Autism Investor Summit. Anyone on the list is actively shopping for tools.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps business listings, state ABA licensing boards, and the BACB provider registry. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Bill, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.